This year’s Mela festival coincides with the One-Day International India vs. England cricket match at Trent Bridge, to present a weekend of Culture, Games and History.
Since Nottingham launched the first national Mela in 1988, the annual festival celebrates South Asian arts and culture through vibrant events and activities across Nottingham. This year’s Mela festival coincides with the One-Day International India vs. England cricket match at Trent Bridge, to present a weekend of Culture, Games and History. Visitors can enjoy an exciting selection of food, film, theatre, music, digital projects, family workshops, and visual arts.
We will be producing and disseminating A3 pull-out festival guides across the 2 weekends, reaching an audience of 20,000 people. Audiences will consist of a mixture of young people, families, South-Asian and culturally diverse audiences, as well as cricket fans. The guide content will mainly consist of the Mela line-up, making it a great way to connect with culturally diverse young people and families. We are offering inserts in the Mela guide for advertisements at a rate of £150 per slot (+VAT).
